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People are buying reusable bags, yet they are forgetting and leaving them in their cars and homes. We wanted to play off the cute nature of Baggu’s reusable bags, we decided to show that Baggu’s are unforgettable because of how memorable they are.
I ideated, filmed, edited and colored this campaign.
Account Manager: London Halls
Strategist: Rachel Langston and Kofi Aidoo
Art Director: Jameson Thornock
Copywriter: Dallin Slavens
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