KROGER

While at Dentsu creative I was able to work on the Kroger account where we did a mix of large campaigns and organic social. I helped create the content from concept to creation. With over 270 pieces of content we reached 9.7 Million impressions and  150.4 K engagements. During my time on the team, we uncovered several key insights that shaped our content approach. We learned that seasonal recipe content consistently drives strong performance, and that humor and relatability often outperform high-production or high-volume work. We also found that cultural relevance and speed matter far more than over-planning, and that absurdity continues to resonate and win with our audience.