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KROGER x CHRISSY TEIGEN
Do you love spending hours at the grocery store, exploring the latest food trends or picking out the freshest ingredients for your next meal? If so, you might just be a 'Groceryhead' yourself. A Groceryhead is someone who thrives in the aisles of their local supermarket, finds joy in discovering new products, and loves to get creative with new recipes. Whether it’s the thrill of spotting a trendy snack or searching for the best deals, Groceryheads recognize that grocery shopping is more than just a task, it’s an experience. Kroger coined the term to celebrate those who take pride in grocery shopping, especially at their stores.
CHRISSY TEIGEN IS THE ULTIMATE GROCERYHEAD
Chrissy Teigen is known for her cooking and her deep love for the grocery store.
She is constantly being caught by the papparatzi and has several social media posts proclaiming
her love for all things grocery.
First, Chrissy took to Instagram to admit to being a groceryhead.
We then shared videos across social of Chrissy playing a game of Never Have I Ever with real Kroger shoppers.
We also shared a collection of memes that our followers LOVED!
Finally, we create a golden grocery divider keychain and Chrissy asked her followers to share their groceryheadisms for a chance to win one!
(people loved it!)
Creative Director: Maddy Kramer
Art Directors: Maggie Romney and Laura Panthofer
Copywriters: Nick Lee and Olyvia Chac
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