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Kate Spade was created to be a fun and happy brand, but it has become an image of polish and perfection that many consumers do not relate to.
We want consumers to feel like they can be glorious and a bit of a mess!
I concepted, art directed, and photographed the images.
I directed, filmed, and edited the videos.
Strategist: Lili Randle
Video Producer: Rebekah Baker
Video Art Director: Caitie Osborn
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