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MAGGIE ANNE
KATE SPADE
Consumer Insight: “I feel this pressure to be perfect all the time even when I’m not”
Brand Insight: Kate Spade purses have a bright and fun image that often disguises the mess on the inside.
Strategy Statement:
For the consumer who feels the need to appear perfect, Kate Spade will show that you can be both glorious and a mess.
I directed, filmed and edited this campaign.
Stragegist: Lili Maero
Producer/Manager: Rebekah Baker
Art Director: Caitie Osborn
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