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Consumer Insight: “I feel this pressure to be perfect all the time even when I’m not”


Brand Insight: Kate Spade purses have a bright and fun image that often disguises the mess on the inside.

Strategy Statement: 

For the consumer who feels the need to appear perfect, Kate Spade will show that you can be both glorious and a mess.

I directed, filmed and edited this campaign.

Stragegist: Lili Maero

Producer/Manager: Rebekah Baker

Art Director: Caitie Osborn

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