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Consumer Insight: “I feel this pressure to be perfect all the time even when I’m not”
Brand Insight: Kate Spade purses have a bright and fun image that often disguises the mess on the inside.
For the consumer who feels the need to appear perfect, Kate Spade will show that you can be both glorious and a mess.
I directed, filmed and edited this campaign.
Stragegist: Lili Maero
Producer/Manager: Rebekah Baker
Art Director: Caitie Osborn
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