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Insight: I don’t want to be seen in an unflattering light by using the bathroom around him/her too early on.
Strategy: By positioning Poo-Pourri as the safeguard of romance, it will become the third and essential wheel of the relationship.
I directed, filmed and edited this campaign.
Account/Strategy: Lili Maero
Art Director: Caitie Osborn
Copywriter: Emily Vanderwerken
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