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MAGGIE

BROADBENT

POO POURRI

Insight:  I don’t want to be seen in an unflattering light by using the bathroom around him/her too early on.

Strategy: By positioning Poo-Pourri as the safeguard of romance, it will become the third and essential wheel of the relationship.

Poo-Pourri-Insta-Iphone-Mockupfixed.gif

I directed, filmed and edited this campaign. 

Account/Strategy: Lili Maero

Art Director: Caitie Osborn

Copywriter: Emily Vanderwerken

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