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TRÜ FRÜ

WHAT IS TRÜ FRÜ?

 
Trü Frü is a retail-based brand that produces the most delicious fruity treats! There most popular item is a whole frozen raspberry dipped in white and dark chocolate. Their products are found in over 61,000 grocery stores throughout the country.

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  • Real berries & fruit, picked ripe, hyper chilled

  • Really delicious chocolate

  • 90 calories per serving

  • 7 delicious flavors
     

WHAT IS MY JOB @ TRÜ FRÜ?

I began working at Trü Frü in the fall of 2020.  At this time, they had only been in business for a couple of years. They had no true brand agenda and no true social media and marketing strategy.  My job was to help create a stronger brand identity, create all content, find influencers, manage influencer relationships, connect with customers, manage brand collaborations and run all social media accounts. 

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I talk about my experience working at trü frü on this podcast and highlight:

  • How I was recruited by CMO after he found my portfolio on LinkedIn.

  • Why we stopped posting every day of the week on social.

  • What brings value to posts on social.

  • Giveaway and Influencer strategy at trü frü.

HOW HAS TRÜ FRÜ GROWN SINCE I STARTED?

63,000+ INSTAGRAM FOLLOWERS NOW 16,000 THEN
780% INCREASE IN INSTAGRAM ENGAGEMENTS
760% INCREASE IN E-COMMERCE PURCHASES
184% INCREASE IN WEBSITE VIEWS

SOCIAL CONTENT

COLLABORATIONS

We have discovered that collaboration's and giveaways are the perfect way to grow our community while introducing our community to brands that we love. We work with brands both big and small.

LONELY GHOST

A year in the making!

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PEOPLE WERE SO EXCITED!

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INFLUENCER'S

Goal: Create an influencer plan on the smallest budget possible. We decided to send out 50 influencer boxes a week. There would be no "ask" for a post we simply would tell them to enjoy and let us know what they thought. We found that over 80% of the influencers would post and gush over our product!  Many of them would post multiple times and from there we would pick out our most loyal influencers and do special collaborations with them.   

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Packages Sent: 750
Total Followers: over 80 million
Total Posts: 958 posts (non paid!)

STATS (first six months)

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